Customer Insights: Reachbird
5 questions asked to Reachbird‘s Co-Founder
As one of our first clients, Reachbird joined applaudio in March 2020.
After only several weeks, the management team felt the positive effects from using the applaudio platform. We have
met Reachbird‘s CEO Philipp to get some detailed information on his experience with applaudio.
Question 1: Why do you believe that employee recognition is important?
First, recognizing employees is a crucial aspect for motivating my
team. I can see that motivation at work drives each team member‘s individual productivity, which in turn helps us
drive our business. So it is a Win-Win situation for us. Second, employee recognition is a direct way of feedback.
My team does not have to wait for the official feedback meeting, but will receive ongoing positive feedback during
their daily working routine. Third, recognizing employees is a foundation for a long-term relationship. I can
increase my employee‘s loyalty to the firm and therefore benefit longer from their contribution at work.
Question 2: How did employee recognition at Reachbird look like before applaudio?
We were having regular feedback-meetings where we shared feedback
across the team. Moreover, we celebrated the „Employee of the week“ by handing over a „Bird of the week“ mascot to
the best performer. However, this feedback was super spontaneous and seemed to lack structure and the opportunity to
analyze the results.
Question 3: Why did you decide to test & run applaudio in your team?
applaudio offers each team member the chance to participate in
giving feedback. Oftentimes, colleagues have more insights into each others effort, which is why I think it is a
good idea to include them into our feedback system. Moreover, the platform works as an instrument to not forget
giving feedback to our team. From that perspective, the structured approach is a help for our management team.
Additionally, we as the management team receive valuable insights into our team’s collaboration efforts. This
enables us to analyse new aspects in our team, such as employee satisfaction.
Question 4: What does your team like about applaudio?
The handling of applaudio is super simple. Its user interface is
build to make giving feedback within the team as easy as possible, which is very much liked by my team. Moreover, it
provides a discrete opportunity to share recognitions with team mates. There are always employees who find it
difficult to speak out in front of a larger audience in team meetings. With applaudio, they now have the platform to
share their feedback without the public stage. Last but not least, I could experience that receiving recognitions
makes my employees happy. Seeing the smile in my employees faces is the confirmation I needed that introducing
applaudio was the right choice for Reachbird.
Question 5: What do you as a manager like about applaudio?
The applaudio team offered perfect client-support from the very
beginning which helped us in particular during the setup phase. Moreover, we trust the software and the management
team behind applaudio. Their servers are located on German ground, which is a valuable feature in times where data
security becomes more and more important.
About Reachbird
Reachbird is an influencer marketing platform located in Munich, Germany. The
company employed a team of >20 employees at the start of using applaudio. More information about Reachbird is
available on the company‘s website www.reachbird.io
